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Customer Expectations in 2015: Delivering on Expectations
As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this third installment, our executives...
View ArticleReactions to Google’s Mobile-Friendly Search Changes
Mobile Marketer recently featured this piece by Rosetta’s Tyler Klein, Vice President for North American User Experience, and Jason Tabeling, Senior Vice President of Paid, Owned and Earned Media. The...
View ArticleChristmas E-commerce: Start With the Customer
TheGuardian.com recently published Christmas e-commerce tips from several industry experts, including Seb Dreyfus, Managing Director of Rosetta Europe. The original piece can be found here. Christmas...
View ArticlePaul Smith Reminds 12ahead.com Readers that Innovation Isn’t a One-Shot Deal
Although it might be nice for marketers to be able to sit back and say, “Phew! I’ve created an innovative commerce system and now I can sit back and relax,” Rosetta’s Paul Smith points out that it’s...
View ArticleTop Brands Score with Real-Time Mobile Marketing
Study Shows Strong Performers More Likely to Customize Experience in Real Time and Gain Market Share During the 2014 World Cup, Nike and Google released online and mobile campaigns in 15 different...
View ArticleRosetta Tech Talks: iBeacon™ and the Future of Retail Application Design
Rosetta Tech Talks: iBeacon™ and the Future of Retail Application Design In today’s empowered age, when consumers are better connected than ever before, a new wave of technology is changing the...
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Small Screen, Big Ideas: How Mobile Designs are Affecting Traditional Websites
Rosetta User Research recently noticed many examples of desktop sites adopting mobile and tablet design patterns—cleaner homepage designs (such as flat design), removal of navigational options,...
View ArticleUsing Symbols in Subject Lines: How to Set Your Email Apart
Symbols can help set your email apart from the hundreds of others in a crowded inbox, especially for people who are busy with work, family, and running a household. When people open their inbox they...
View ArticleThe Future of Activity Tracking
I’ve been thinking a lot about fitness trackers, wearable technology, and the data they capture to help users live better lives. For the last 20 years people have been living two dimensions of their...
View ArticleResponsive Email Design: The Key to Reaching Your Mobile Customers
Over the last two years, desktop email opens have dropped 44%. This means if your emails are not optimized for mobile and tablet devices, you are missing out on a large portion of consumer reach....
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Communication Is in the Details
Each day, millions of people log in to their favorite online app stores, looking for the next great app to enhance their mobile device or tablet experience. As a customer, you are bombarded with an...
View ArticleWhat’s Emerging in Mobile? Key Themes Unveiled from the Mobile Marketing...
It looks like we’re finally past the “Is this the year of mobile?” gutter, Marketers, agencies and attendees at the MMA Forum in San Francisco were all fully aware that mobile and other connected...
View ArticleTop Trends at CES 2013
CES Is Missing the “C” Apart from Samsung, who took the opportunity to unveil a wide range of products, the heavy hitters in the mobile and tablet space were nowhere to be found. In fact, most of the...
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It’s Not You, It’s Me: Telecoms Changing Relationship With Customers
Today’s consumers are accustomed to choice. We can buy one song instead of the whole album. When we need software that can help us accomplish a task, we can pick from millions of free or low-cost...
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Responsive Now
The web is a fast paced place, where the landscape changes every second. Search Engine Watch just published an article I wrote on responsive design, the rapid growth of front-end frameworks and the...
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Mobile Marketing: Engaging with the Millennial Generation
Millennials are the mobile generation. They are the first generation to come of age during the digital revolution, making them early adopters and heavy users of connected devices. In fact, 72% own a...
View ArticleMobile Marketing: How Mobile Data Plays a Critical Role
As the mobile sector has matured, we have become less enamored with the shiny tactics and enabling technologies and more focused on strategies, ecosystems and nuts-and-bolts of ROI. Nowhere was this...
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The Initiate, Accelerate, Innovate Approach to Mobile Strategy
INITIATE mobile strategies by leveraging various content platforms based on the consumer, context and constraints. Mobile cannot be an afterthought. It is a critical touch point for consumers and...
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How to Monetize Your Customers With Mobile CRM
The ongoing shift of audiences from desktop to mobile has presented a new set of challenges for publishers and brands. How can publishers and brands monetize this fickle mobile audience while...
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Predictions Are Nice, but Relationships Are the Winning Bet
Hard to believe we find ourselves here once again, welcoming in another New Year. Everywhere you look, people are making predictions, offering tips to maintain resolutions and recharging for the year...
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